ShareThisFor several years now I have been consulting with a wide variety of clients to help them improve their processes and systems. If you bring me in, note that I am trained as a socio-technical systems analyst and make a couple of core assumptions:
1) Every system exists in its present form for some reason (nothing is totally irrational, there is probably someone with some power and control who wants things to be as they are)
Virtual worlds enable whole new business opportunities. Have a look at this article about second life and how successful businesses are using the medium to make real money. Note that the majority of this business usage currently centers on marketing and fashion. Other common uses of the virtual world include social clubs and advertising. 